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According to statistics presented by the National Retail Federation, U.S. holiday online retail sales from brick-and-mortar outfits will be down 1% this year. On the other hand, comScore (SCOR) predicts online retail sales to be up 3% in November and December. The online retail segment is still a very small portion of the total retail market (only 7% of total retail sales according to Forrester Research). However, there is good reason to believe that the online retail segment will continue to increase into a larger share of total retail sales. While online retail companies, such as Amazon.com (AMZN – Analyst Report) and eBay (EBAY – Analyst Report) have been around for a while, the number of conventional retailers exploring the online retail area continues to grow. For example, Target Corp. (TGT – Snapshot Report), Best Buy Co. (BBY – Analyst Report) Toys R Us and Wal-Mart Stores (WMT – Snapshot Report) have started their own online stores. Customers commonly opt for online retail purchasing due to its convenience, or when they need to save time. Additional advantages include reviews by previous buyers, which reduce chances of bad buys and bargains and promotions, which bring down costs. However, most online retailers push the cost advantage the most, which is a burden on margins. With the economy still in the despondency and unemployment rates still so low, consumers have an eye on their purse strings. Therefore, marketing programs this holiday season are targeted at budget spending. eBay’s online retail holiday deals include free shipping, discounts and guaranteed returns on new items. The company has also tied with Microsoft (MSFT – Analyst Report) for a place in the favorites menu of Internet Explorer 8. The online retail space is being used to offer information on its Daily Deals. Amazon.com and Walmart.com also offer similar online retail benefits, including the limited-time offers. Target.com has shown a bit more ingenuity, offering online retail shopping tools such as a gift tracker that could help the user shop within budget and a Holiday 101 list that includes holiday necessaries that are likely to be overlooked. The bottom line is, consumers anticipate to spend less this year, so older products on which prices have been lowered, such as Apple’s (AAPL – Analyst Report) iPod touch, Nintendo’s (NTDOY) Wii, Sony’s (SNE – Analyst Report) PS3 and Amazon’s Kindle are likely to remain hot. Garmin’s (GRMN – Analyst Report) GPS products and Hewlett-Packard’s (HPQ – Analyst Report) mini netbooks are also projected to do well.
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You can buy almost anything online these days. But should you? In this article, we will take a look at online Christmas shopping and the items that you should absolutely buy online and those gifts that you should first review in a store.
Let me tell you a little story about a barbeque pit.
I was visiting with my parents this summer and I noticed that my dad was out of the house for about three hours for three consecutive days. I asked him where he had been and he said, “I’m out looking for a new barbeque pit. Our old one is not functioning very well anymore.”
I then asked, “Have you tried searching online?”
He looked at me rather funny, as if I was a tad crazy. My father is someone who is fairly new to computers. He still takes quite a long time to compose an email, but he did purchase a computer online and he checks his stock portfolio online everyday. But, other than that, he is still somewhat a stranger to the online world.
He questioned me, incredulously, “I can buy a barbeque pit online?”
It turns out that many people are in my father’s situation, unaware that virtually every item is sold online. From clothes to faucets to technology, you can find everything including a barbeque pit. In fact, we bought the barbeque pit online and my father saved $500.
But does everything lend itself to being purchased online?
There are some items that you should definitely buy online. Technology, music, and books should nearly always be purchased online. The best LCD televisions, iPods, and digital cameras are all sold for less online. On stores like Amazon, these items have tens if not hundreds of independent reviews that provide much more information that any store representative could provide. Similarly, music is always less expensive online and can be downloaded to your iPod in seconds. The same applies to books if you have the Amazon Kindle.
For many people, this is where their online purchasing ends. But there is a whole world of goods that await you online and the prices are nearly always better. For example, at a watch store online, my friend recently saved over $900 on a Tag Heuer watch, which was a savings of over 100%. Fragrances, perfumes, and body products are all available online at terrific prices.
How, though, do you get a sense of the product if you have not touched it and seen it up close? This is where you combine store and online shopping: Take a look at the product in the store, compare the prices online, and then you will always find the best price. (I always ask the store if they can beat the online price since I experienced the product in their store.)
The bottom line is this: If you want to do get the same items at better prices, you should always do your Christmas Shopping online!
Visit the Christmas Store Online to find all the best Christmas Gifts for 2009. You’ll find Christmas Gifts for Men, Women, Kids, Family, and much more. The author, Richard Mas, is a retail specialist and senior editor at The Christmas Store Online.
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Central location to gain knowledge to help with booking marketing and learning how to sell books on the internet at Website Makeover Workshop, the Authority SiteKindle blogs are fully downloaded onto your Kindle so you can read them even when you’re not wirelessly connected. And unlike RSS readers which often only provide headlines, blogs on Kindle give you full text content and images, and are updated wirelessly throughout the day…. More >>
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